@article{oai:iwate-pu.repo.nii.ac.jp:00000814, author = {宣, 賢奎 and 宮城, 好郎 and SEON, Hyeon-kyu and MIYAGI, Yoshiro}, issue = {1}, journal = {岩手県立大学社会福祉学部紀要, Bulletin of the Faculty of Social Welfare, Iwate Prefectural University}, month = {Sep}, note = {This paper clarifies recent trends and business strategies of private enterprises in the elderly care market, and proposes an effective future business strategy for the elderly care market. The major results are the following: 1. The home care service industry is well underway, and as a result many major private companies have strengthened their day care service and facilities care service businesses that have a high profit ratio. 2. There are still many non-specialized care service companies which are advancing into the care service industry, making use of management resources such as know-how, talented personnel, capital, equipment and facilities, distribution channels, and information. 3. Almost all of the major private companies that have used a large amount of funds resulting from stock market activities to expand their businesses have rid themselves of money-losing management practices, and are capitalizing with current large account surpluses. 4. An effective future business strategy for the elderly care market is the following: (1) Establish service-providing centers in areas that have a high rate of increase in the elderly population. (2) Offer services other than public nursing care insurance services. (3) Offer care prevention services, and small-scale and multi-role services that take root in the local area. (4) Establish a business style which does not depend on the public nursing care insurance system. In the future, the most important management issue will be the establishment of a business model that frees itself from a dependence on the public nursing care insurance system., 5, KJ00004765000, 研究ノート, Note}, pages = {21--41}, title = {介護ビジネス企業の事業動向と経営戦略}, volume = {8}, year = {2005}, yomi = {ミヤギ, ヨシロウ} }